Faux's Hidden Beginnings

Roger Ailes’ Secret Nixon-Era Blueprint for Fox News

"Republican media strategist Roger Ailes launched Fox News Channel in 1996, ostensibly as a "fair and balanced" counterpoint to what he regarded as the liberal establishment media. But according to a remarkable document buried deep within the Richard Nixon Presidential Library, the intellectual forerunner for Fox News was a nakedly partisan 1970 plot by Ailes and other Nixon aides to circumvent the "prejudices of network news" and deliver "pro-administration" stories to heartland television viewers.

The memo—called, simply enough, "A Plan For Putting the GOP on TV News"— is included in a 318-page cache of documents detailing Ailes' work for both the Nixon and George H.W. Bush administrations that we obtained from the Nixon and Bush presidential libraries. Through his firms REA Productions and Ailes Communications, Inc., Ailes served as paid consultant to both presidents in the 1970s and 1990s, offering detailed and shrewd advice ranging from what ties to wear to how to keep the pressure up on Saddam Hussein in the run-up to the first Gulf War.

The documents—drawn mostly from the papers of Nixon chief of staff and felon H.R. Haldeman and Bush chief of staff John Sununu—reveal Ailes to be a tireless television producer and joyful propagandist. He was a forceful advocate for the power of television to shape the political narrative, and he reveled in the minutiae constructing political spectacles—stage-managing, for instance, the lighting of the White House Christmas tree with painstaking care. He frequently floated ideas for creating staged events and strategies for manipulating the mainstream media into favorable coverage, and used his contacts at the networks to sniff out the emergence of threatening narratives and offer advice on how to snuff them out—warning Bush, for example, to lay off the golf as war in the Middle East approached because journalists were starting to talk. There are also occasional references to dirty political tricks, as well as some positions that seem at odds with the Tea Party politics of present-day Fox News: Ailes supported government regulation of political campaign ads on television, including strict limits on spending. He also advised Nixon to address high school students, a move that caused his network to shriek about "indoctrination" when Obama did it more than 30 years later.

The Idea Behind Fox News Channel Originated in the Nixon White House

"A Plan for Putting the GOP on TV News" (read it here) is an unsigned, undated memo calling for a partisan, pro-GOP news operation to be potentially paid for and run out of the White House. Aimed at sidelining the "censorship" of the liberal mainstream media and delivering prepackaged pro-Nixon news to local television stations, it reads today like a detailed precis for a Fox News prototype. From context provided by other memos, it's apparent that the plan was hatched during the summer of 1970. And though it's not clear who wrote it, the copy provided by the Nixon Library literally has Ailes' handwriting all over it—it appears he was routed the memo by Haldeman and wrote back his enthusiastic endorsement, refinements, and a request to run the project in the margins."

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